.memory-page { min-height: 60vh; }
.marketing-wrap { width: min(100%, 1360px); margin-inline: auto; padding-inline: clamp(20px, 4vw, 48px); }
.marketing-section { padding-block: clamp(48px, 6vw, 84px); }
.marketing-kicker { margin: 0; color: var(--color-accent-600); font-size: 12px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.marketing-title { margin: 0; font-size: clamp(34px, 3.8vw, 52px); line-height: 1.12; }
.marketing-section-title { margin: 0 0 8px; font-size: clamp(26px, 2.6vw, 36px); }
.marketing-lead { max-width: 52ch; margin: 0; color: var(--color-neutral-700); font-size: 16px; line-height: 1.65; }
.marketing-hero { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(28px, 4vw, 64px); align-items: center; padding-block: clamp(20px, 4vw, 56px) clamp(48px, 6vw, 80px); }
.marketing-hero.is-reversed .marketing-hero-image { order: -1; }
.marketing-copy { display: flex; flex-direction: column; gap: 18px; }
.marketing-actions, .marketing-trust { display: flex; gap: 12px; flex-wrap: wrap; }
.marketing-trust { gap: 12px 22px; font-size: 13.5px; }
.marketing-trust span { display: inline-flex; align-items: center; gap: 9px; }
.marketing-trust span::before { width: 7px; height: 7px; border-radius: 50%; background: var(--color-accent-500); content: ""; }
.marketing-hero-image { width: 100%; height: clamp(300px, 34vw, 440px); object-fit: cover; border-radius: var(--radius-lg); }
.marketing-surface { background: var(--color-neutral-100); }
.persona-grid { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 16px; margin-top: 30px; }
.persona-card { overflow: hidden; border-radius: var(--radius-md); background: var(--color-bg); color: inherit; text-decoration: none; transition: transform .2s, box-shadow .2s; }
.persona-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.persona-card img { width: 100%; height: 170px; object-fit: cover; }
.persona-copy { display: flex; flex-direction: column; gap: 5px; padding: 18px 20px; }
.persona-copy strong { font-family: var(--font-heading); font-size: 18px; font-weight: 500; }
.persona-copy span { color: var(--color-neutral-700); font-size: 13px; line-height: 1.55; }
.choice-grid, .why-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(28px, 4vw, 64px); align-items: center; }
.choice-images { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.choice-images img { width: 100%; height: 220px; object-fit: cover; border-radius: var(--radius-md); }
.choice-images img:last-child { transform: translateY(22px); }
.choice-images--single { grid-template-columns: 1fr; }
.choice-images--single img, .choice-images--single img:last-child { height: auto; object-fit: contain; border-radius: 0; transform: none; }
.marketing-hero-image--cutout { height: clamp(340px, 38vw, 540px); object-fit: contain; border-radius: 0; }
.catalog-products { margin-top: 32px; }
.catalog-products ul.products { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin: 0; }
.catalog-empty { padding: 18px 22px; border-radius: var(--radius-md); background: var(--color-surface); color: var(--color-neutral-700); }

.bouquet-frame { padding: 8px clamp(12px, 2vw, 24px) 0; }
.bouquet-hero { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(28px, 4vw, 56px); align-items: center; max-width: 1360px; margin: 0 auto; padding: clamp(28px, 4vw, 56px); border-radius: var(--radius-lg); background: var(--color-surface); }
.bouquet-hero img { width: 100%; height: clamp(260px, 30vw, 400px); object-fit: cover; border-radius: var(--radius-md); }
.budget-head { display: flex; align-items: flex-end; justify-content: space-between; gap: 18px; flex-wrap: wrap; }
.budget-buttons { display: flex; gap: 10px; flex-wrap: wrap; }
.budget-button { min-height: 44px; padding: 11px 22px; border: 1.5px solid var(--color-neutral-300); border-radius: 999px; background: var(--color-neutral-100); color: var(--color-text); font: inherit; cursor: pointer; }
.budget-button.is-active { border-color: var(--color-accent-600); background: var(--color-accent-200); color: var(--color-accent-900); }
.bouquet-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin-top: 28px; }
.bouquet-grid[hidden] { display: none; }
.bouquet-empty-grid { grid-template-columns: 1fr; }
.bouquet-card { overflow: hidden; border: 1.5px solid var(--color-neutral-200); border-radius: var(--radius-md); background: var(--color-neutral-100); }
.bouquet-card:first-child { border-color: var(--color-accent-400); }
.bouquet-card img { width: 100%; height: 210px; object-fit: cover; }
.bouquet-card-copy { padding: 18px 20px; }
.bouquet-card-title { display: flex; justify-content: space-between; gap: 10px; font-family: var(--font-heading); font-size: 17px; }
.bouquet-card-copy p { margin: 6px 0 0; color: var(--color-neutral-700); font-size: 13px; }
.catalog-note { margin-top: 14px; color: var(--color-neutral-700); font-size: 12.5px; }
.dark-cta { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding: clamp(30px, 4vw, 52px); border-radius: var(--radius-lg); background: var(--color-accent-2-900); color: var(--color-neutral-100); }
.dark-cta h2 { margin: 0 0 8px; color: inherit; font-size: clamp(24px, 2.4vw, 32px); }
.dark-cta p { max-width: 52ch; margin: 0; color: var(--color-accent-2-200); }

.process-intro, .faq-intro { max-width: 820px; margin-inline: auto; padding: clamp(34px, 5vw, 64px) 20px clamp(20px, 3vw, 40px); text-align: center; }
.process-intro .marketing-lead, .faq-intro .marketing-lead { margin-inline: auto; }
.process-list { position: relative; max-width: 900px; margin-inline: auto; padding: 20px 20px clamp(48px, 6vw, 84px); }
.process-list::before { position: absolute; top: 60px; bottom: 60px; left: 47px; width: 2px; background: var(--color-neutral-300); content: ""; }
.process-step { position: relative; display: flex; gap: 24px; padding: 16px 0; }
.process-number { z-index: 1; display: grid; flex: 0 0 56px; width: 56px; height: 56px; place-items: center; border: 4px solid var(--color-bg); border-radius: 50%; background: var(--color-accent-200); color: var(--color-accent-700); font-family: var(--font-heading); font-size: 21px; }
.process-step:nth-child(even) .process-number { background: var(--color-accent-2-200); color: var(--color-accent-2-700); }
.process-card { flex: 1; padding: 22px 26px; border-radius: var(--radius-md); background: var(--color-neutral-100); box-shadow: var(--shadow-sm); }
.process-card strong { font-family: var(--font-heading); font-size: 20px; font-weight: 500; }
.process-card p { margin: 6px 0 0; color: var(--color-neutral-700); line-height: 1.6; }
.benefit-list { display: flex; flex-direction: column; }
.benefit-row { display: flex; gap: 18px; padding: 18px 4px; border-bottom: 1px solid var(--color-divider); }
.benefit-row > span { width: 32px; color: var(--color-accent-500); font-family: var(--font-heading); }
.occasion-grid { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 14px; margin-top: 26px; }
.occasion-card { min-height: 110px; padding: 22px; border-radius: var(--radius-md); background: var(--color-accent-200); color: var(--color-accent-900); text-decoration: none; }
.occasion-card:nth-child(3n+2) { background: var(--color-accent-2-200); color: var(--color-accent-2-900); }
.occasion-card:nth-child(3n) { background: var(--color-neutral-200); color: var(--color-neutral-900); }
.occasion-card strong { display: block; font-family: var(--font-heading); font-size: 18px; }
.occasion-card span { display: block; margin-top: 4px; font-size: 13px; }

.faq-list { max-width: 760px; margin: 0 auto; padding: 24px 20px clamp(48px, 6vw, 84px); }
.faq-item { overflow: hidden; margin-bottom: 12px; border: 1.5px solid var(--color-neutral-200); border-radius: var(--radius-md); background: var(--color-neutral-100); }
.faq-item h2 { margin: 0; font: inherit; }
.faq-item.is-open { border-color: var(--color-accent-400); }
.faq-button { display: flex; width: 100%; min-height: 60px; align-items: center; gap: 14px; padding: 16px 22px; border: 0; background: transparent; color: var(--color-text); font: inherit; font-weight: 600; text-align: left; cursor: pointer; }
.faq-button span:first-child { flex: 1; }
.faq-mark { display: grid; width: 28px; height: 28px; place-items: center; border-radius: 50%; background: var(--color-neutral-200); transition: transform .2s; }
.faq-item.is-open .faq-mark { transform: rotate(45deg); background: var(--color-accent-500); color: white; }
.faq-panel { padding: 0 22px 20px; color: var(--color-neutral-700); line-height: 1.65; }
.faq-intro a { min-height: 44px; display: inline-flex; align-items: center; }

.contact-shell { width: min(100%, 1160px); margin-inline: auto; padding: clamp(34px, 5vw, 60px) clamp(20px, 4vw, 48px) clamp(48px, 6vw, 84px); }
.contact-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(28px, 4vw, 56px); align-items: start; margin-top: 34px; }
.contact-form { display: flex; flex-direction: column; gap: 18px; padding: clamp(22px, 3vw, 34px); border: 1.5px solid var(--color-neutral-200); border-radius: var(--radius-lg); background: var(--color-neutral-100); }
.form-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }
.contact-form label { display: flex; flex-direction: column; gap: 6px; font-size: 13.5px; font-weight: 600; }
.contact-form .input { width: 100%; font-weight: 400; }
.contact-consent { flex-direction: row !important; min-height: 44px; align-items: flex-start; gap: 12px !important; color: var(--color-neutral-700); font-weight: 400 !important; }
.contact-consent input { width: 44px; height: 44px; flex: none; margin: 0; accent-color: var(--color-accent-2-700); }
.contact-consent a { min-height: 44px; display: inline-flex; align-items: center; }
.contact-status { margin: 0; color: var(--color-neutral-700); font-size: 12.5px; }
.contact-form button:disabled { cursor: not-allowed; opacity: .45; }
.contact-info { display: flex; flex-direction: column; gap: 14px; }
.contact-card { display: flex; gap: 16px; align-items: center; padding: 18px 22px; border: 1.5px solid var(--color-neutral-200); border-radius: var(--radius-md); background: var(--color-neutral-100); }
.contact-icon { display: grid; width: 46px; height: 46px; flex: none; place-items: center; border-radius: 50%; background: var(--color-accent-2-200); color: var(--color-accent-2-800); font-size: 18px; }

.legal-shell { width: min(100%, 1000px); margin-inline: auto; padding: clamp(34px, 5vw, 56px) clamp(20px, 4vw, 48px) clamp(48px, 6vw, 84px); }
.legal-meta { margin: 8px 0 30px; color: var(--color-neutral-700); font-size: 13.5px; }
.legal-layout { display: grid; grid-template-columns: 220px minmax(0, 1fr); gap: 36px; align-items: start; }
.legal-nav { position: sticky; top: 96px; display: flex; flex-direction: column; gap: 4px; }
.legal-nav a { min-height: 44px; display: flex; align-items: center; color: var(--color-neutral-700); font-size: 13px; text-decoration: none; }
.legal-nav a:hover { color: var(--color-accent-700); }
.legal-content { display: flex; flex-direction: column; gap: 16px; }
.legal-section { scroll-margin-top: 100px; padding: 22px 26px; border-radius: var(--radius-md); background: var(--color-neutral-100); }
.legal-section h2 { margin: 0 0 10px; font-size: 21px; }
.legal-section p { margin: 0 0 10px; color: var(--color-neutral-700); line-height: 1.72; }
.legal-section p:last-child { margin-bottom: 0; }
.legal-cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; margin-bottom: 26px; }
.legal-card { padding: 22px; border-radius: var(--radius-md); background: var(--color-surface); }
.legal-card strong { display: block; margin-bottom: 6px; font-family: var(--font-heading); font-size: 22px; }
.cookie-table-wrap { overflow-x: auto; border: 1.5px solid var(--color-neutral-200); border-radius: var(--radius-md); }
.cookie-table { width: 100%; min-width: 620px; border-collapse: collapse; font-size: 14px; }
.cookie-table th, .cookie-table td { padding: 14px; border-bottom: 1px solid var(--color-neutral-200); text-align: left; vertical-align: top; }
.cookie-note { margin-top: 24px; padding: 20px 24px; border-radius: var(--radius-md); background: var(--color-surface); color: var(--color-neutral-700); }

@media (max-width: 1100px) {
  .persona-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .occasion-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}
@media (max-width: 767px) {
  .marketing-hero, .bouquet-hero, .choice-grid, .why-grid, .contact-grid { grid-template-columns: 1fr; }
  .marketing-hero.is-reversed .marketing-hero-image { order: initial; }
  .persona-grid, .bouquet-grid, .catalog-products ul.products { grid-template-columns: 1fr 1fr; }
  .dark-cta { align-items: flex-start; flex-direction: column; }
  .occasion-grid { grid-template-columns: 1fr 1fr; }
  .legal-layout { grid-template-columns: 1fr; }
  .legal-nav { position: static; display: none; }
  .legal-cards { grid-template-columns: 1fr; }
}
@media (max-width: 520px) {
  .persona-grid, .bouquet-grid, .catalog-products ul.products, .occasion-grid, .form-grid { grid-template-columns: 1fr; }
  .choice-images img { height: 180px; }
  .choice-images--single img { height: auto; }
  .process-step { gap: 14px; }
  .process-list::before { left: 43px; }
  .process-number { flex-basis: 48px; width: 48px; height: 48px; }
  .process-card { padding: 18px; }
}

/* Admin-edited marketing pages: native blocks (group/paragraph/buttons) styled like the old HTML cards. Also loaded in the block editor. */
.process-step p.process-number { margin: 0; font-size: 21px; }
.process-card p.process-title { margin: 0; color: inherit; font-size: inherit; line-height: inherit; }
.benefit-row p { margin: 0; }
.benefit-row > .benefit-num { width: 32px; color: var(--color-accent-500); font-family: var(--font-heading); }
.occasion-cards { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 14px; margin-top: 26px; }
@media (max-width: 1100px) { .occasion-cards { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 767px) { .occasion-cards { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .occasion-cards { grid-template-columns: 1fr; } }
.occasion-cards .occasion-card:nth-child(n) { position: relative; min-height: 0; padding: 22px 22px 24px; display: flex; flex-direction: column; justify-content: center; align-items: flex-start; gap: 4px; border: 1px solid color-mix(in srgb, var(--color-text) 7%, transparent); border-radius: var(--radius-md); background: var(--color-neutral-100); box-shadow: var(--shadow-sm); color: var(--color-text); transition: transform .2s ease, box-shadow .2s ease; }
.occasion-cards .occasion-card p { margin: 0; }
.occasion-cards .occasion-card p.occasion-sub { margin-top: 2px; color: var(--color-neutral-700); font-size: 13.5px; }
.occasion-cards .occasion-title a, .occasion-cards .occasion-title a:hover { color: inherit; text-decoration: none; }
.occasion-cards .occasion-title a::after { content: ""; position: absolute; inset: 0; border-radius: inherit; }
.occasion-cards .occasion-title a:focus-visible { outline: none; }
.occasion-cards .occasion-card:has(a:focus-visible) { outline: 2px solid var(--color-accent); outline-offset: 2px; }
@media (prefers-reduced-motion: reduce) { .occasion-cards .occasion-card:nth-child(n) { transition: none; } }
/* Button block styles "MEMORY ..." (functions.php register_block_style) = .btn + .btn-primary / .btn-light / .btn-outline */
.wp-block-button[class*="is-style-memory-"] > .wp-block-button__link { display: inline-flex; align-items: center; justify-content: center; gap: 6px; min-height: 44px; height: auto; padding: var(--space-2) calc(var(--space-3) * 1.2); border: 1px solid transparent; border-radius: 999px; background: transparent; color: var(--color-text); font-family: var(--font-heading); font-weight: var(--font-heading-weight); font-size: 14px; line-height: 1.2; text-decoration: none; word-break: normal; cursor: pointer; }
.wp-block-button.is-style-memory-primary > .wp-block-button__link { background: var(--color-accent-700); color: var(--color-neutral-100); }
.wp-block-button.is-style-memory-primary > .wp-block-button__link:hover { background: var(--color-accent-800); color: var(--color-neutral-100); }
.wp-block-button.is-style-memory-primary > .wp-block-button__link:active { background: var(--color-accent-900); }
.wp-block-button.is-style-memory-light > .wp-block-button__link { border-color: var(--color-accent-2-600); color: var(--color-neutral-100); }
.wp-block-button.is-style-memory-light > .wp-block-button__link:hover { background: var(--color-accent-2-800); color: var(--color-neutral-100); }
.wp-block-button.is-style-memory-outline > .wp-block-button__link { border: 1.5px solid var(--color-accent-700); color: var(--color-accent-700); }
.wp-block-button.is-style-memory-outline > .wp-block-button__link:hover { background: var(--color-accent-700); color: var(--color-neutral-100); }
.wp-block-button.is-style-memory-ghost > .wp-block-button__link { padding-inline: var(--space-1); color: var(--color-accent); }
.wp-block-button.is-style-memory-ghost > .wp-block-button__link:hover { background: color-mix(in srgb, var(--color-accent) 10%, transparent); color: var(--color-accent); }
.wp-block-button.is-style-memory-ghost > .wp-block-button__link:active { background: color-mix(in srgb, var(--color-accent) 18%, transparent); }
/* "Защо MEMORY" style bullet chips (.marketing-trust) as paragraphs */
.marketing-trust > p { display: inline-flex; align-items: center; gap: 9px; margin: 0; }
.marketing-trust > p::before { width: 7px; height: 7px; border-radius: 50%; background: var(--color-accent-500); content: ""; }
/* FAQ: each question is a Details block (native accordion) styled like the old .faq-button / .faq-panel */
.faq-item.wp-block-details summary { min-height: 60px; padding: 16px 22px; display: flex; align-items: center; gap: 14px; color: var(--color-text); font-size: inherit; font-weight: 600; line-height: inherit; list-style: none; cursor: pointer; }
.faq-item.wp-block-details summary::-webkit-details-marker { display: none; }
.faq-item.wp-block-details summary::after { content: "+"; width: 28px; height: 28px; margin-left: auto; display: grid; flex: none; place-items: center; border-radius: 50%; background: var(--color-neutral-200); transition: transform .2s; }
.faq-item.wp-block-details[open] { border-color: var(--color-accent-400); }
.faq-item.wp-block-details[open] summary::after { transform: rotate(45deg); background: var(--color-accent-500); color: #fff; }
.faq-item.wp-block-details > :not(summary) { margin: 0; padding: 0 22px 10px; color: var(--color-neutral-700); font-size: 14.5px; line-height: 1.65; }
.faq-item.wp-block-details > :last-child { padding-bottom: 20px; }
/* contact cards and note */
.contact-info .contact-card p { margin: 0; color: inherit; font-size: inherit; }
.contact-info .contact-card p.text-muted { color: var(--color-neutral-700); }
.contact-info > p.cookie-note { margin: 24px 0 0; color: var(--color-neutral-700); font-size: inherit; }
/* buttons block that fills the column (like the old single full-width .btn in .marketing-copy) */
.marketing-actions--full > .wp-block-button { flex: 1 1 100%; }
.marketing-actions--full > .wp-block-button > .wp-block-button__link { width: 100%; }
.wp-block-button.is-style-memory-link > .wp-block-button__link { min-height: 44px; padding: 0; border: 0; border-radius: 0; background: none; color: var(--color-accent-700); font-family: inherit; font-weight: inherit; font-size: 14px; line-height: inherit; text-decoration: underline; }
.wp-block-button.is-style-memory-link > .wp-block-button__link:hover { background: none; color: var(--color-accent-600); }
/* Homepage (static front page "Начална") as blocks: same look as front-page.php */
.hero-copy > p.eyebrow, .hero-notes > p { margin: 0; }
.experience-path { position: relative; }
.experience-path-copy > p, .experience-category-copy > p { margin: 0; }
.experience-path-title strong { margin-inline: auto; }
.experience-path-copy > p.experience-path-text { max-width: 245px; min-height: 66px; margin-top: 10px; color: var(--color-neutral-600); font-family: var(--font-body); font-size: 13.5px; line-height: 1.45; }
.experience-category-copy > p.experience-category-title { font-family: var(--font-heading); font-size: 27px; line-height: 1.1; font-weight: 500; }
.experience-category-copy > p.experience-category-text { max-width: 180px; min-height: 40px; margin-top: 8px; color: rgba(255,255,255,.78); font-family: var(--font-body); font-size: 13.5px; line-height: 1.45; }
.experience-path-title a, .experience-path-title a:hover, .experience-category-title a, .experience-category-title a:hover { color: inherit; text-decoration: none; }
.experience-path-title a::after, .experience-category-title a::after { content: ""; position: absolute; inset: 0; z-index: 2; border-radius: inherit; }
.experience-path-title a:focus-visible, .experience-category-title a:focus-visible { outline: none; }
.experience-path:has(a:focus-visible) { outline: 3px solid var(--color-accent-500); outline-offset: 4px; }
.experience-category:has(a:focus-visible) { outline: 3px solid #fff; outline-offset: -8px; box-shadow: inset 0 0 0 5px #2d2622; }
.step-card p.step-number { font-size: 18px; line-height: inherit; }
.step-card p.step-title { font-size: 16px; line-height: inherit; }
.reminder-copy p, .reminder-card p.tag { margin: 0; }
.reminder-copy p.reminder-name { font-size: 15px; }
.reminder-copy p.text-muted { font-size: 13.5px; }
.home-reminders p.reminder-note { margin: 14px 0 0; }
.brand-list > p { margin: 0; font-family: var(--font-heading); font-size: clamp(18px, 1.6vw, 21px); font-weight: 500; letter-spacing: .06em; }
.promise-card p.promise-title { margin: 0; font-size: 16px; line-height: 1.35; }
.quote-card p.quote-text { margin: 0; font-family: var(--font-heading); font-size: 18px; font-style: italic; line-height: 1.5; }
.benefit p { margin: 0; }
.custom-choice-list > .occasion-chip { position: relative; display: flex; align-items: center; gap: 8px; min-height: 44px; padding: 8px 16px 8px 12px; box-sizing: border-box; border: 1.5px solid var(--color-neutral-300); border-radius: 12px; background: #fff; color: var(--color-text); font-size: 14px; cursor: pointer; transition: background .15s, border-color .15s, color .15s; }
.custom-choice-list > .occasion-chip:hover { border-color: var(--color-accent-700); }
.occasion-chip p { margin: 0; }
.occasion-chip a, .occasion-chip a:hover { color: inherit; text-decoration: none; }
.occasion-chip a::after { content: ""; position: absolute; inset: 0; border-radius: inherit; }
.occasion-chip a:focus-visible { outline: none; }
.custom-choice-list > .occasion-chip:has(a:focus-visible) { outline: 3px solid var(--color-text); outline-offset: 3px; }